About Us

We gathered a team of the most well-educated and well-connected global media experts

Lysa Wei

Co-Founder
  • A serial entrepreneur in consumer brands.
  • Founded China’s pioneering hard seltzer brand with venture capital funding from both China and the US, and grew the brand to become a supplier of China’s largest restaurant chain.
  • Worked as an independent brand consultant and helped several Chinese lifestyle brands manage millions of marketing budgets.
  • MBA from Kellogg School of Management, Northwestern University