- Graduate from Goldsmiths, University of London.
- Marketing and media specialist, with a background in 4A advertising agencies like Dentsuand Ogilvy.
- Extensive experience in brand planning and media strategy.
- Contributed significantly to overseas social media for brands like Alipay andSpaluxetique, as well as content planning for KOL collaborations for brands such as miHoYo and TCL.
